Launched six years ago on the A63 in France, the #(S)He Works# I Care campaign aims to educate truck drivers and road users about patroller challenges and encourage safer behaviour through simulations, testimonials and workshops. Following its success in France, the campaign was adopted by ASECAP, the European Association of Operators of Toll Road Infrastructures, and extended across Europe two years ago. In June 2025, Egis’ European network took part in this crucial campaign and was joined for the first time by our two Turkish companies. Here is what they got up to.
Awareness raising in Croatia
Egis Croatian teams talked to 26 truck drivers from five countries at the Sveti Križ Začretje istok service area. Interestingly, car drivers and tourists returning to their home countries also showed an interest in the campaign and stopped by. Given that it was the peak of a heatwave, our local teams talked about the importance of hydration, rest and refreshment during breaks while driving in high summer temperatures. Participants were given T-shirts and caps with the campaign logo, as well as water and soft drinks. The stand also displayed photographs of previous incidents on the Zagreb Macelj Motorway, to raise awareness about collisions between vehicles and road service employees.
First aid in France
The Océan Ouest service station was the focus for activities on the A63 in France, where 60 truck drivers stopped to take part in the many activities on offer. These included tow truck and Scania truck demonstrations, first aid training by Landes University Hospital, and sports and wellbeing coaching. Food and coffee were offered to all drivers, and campaign T-shirts were given out.
Health checks in Poland
Our local teams, who operate the A2 motorway between Świecko and Konin, took advantage of the #(S)HeWorks# ICare campaign on their rest areas to revisit one of their own health-related campaigns: “Masz jedno życie. Badaj się!” (“You only live once, get tested!”). Drivers from Poland, Ukraine, Belarus, Germany and Italy participated in this year's event, accepting the offer of simple health checks covering blood pressure, blood sugar and oxygen saturation levels. Drivers were also offered eye tests to determine whether they needed glasses to drive or not. As in previous years, some drivers did not realize that they did not see well at dusk or at night, and that they had high blood pressure. Drivers also received advice from physiotherapists and the opportunity to get a short massage. As usual, the event proved very popular with everyone from professional drivers to those who use the A2 motorway less frequently. In total, almost 120 drivers visited the tents.
Personal testimonies in Portugal
Portugal also participated in the campaign to raise awareness about road safety with a stand on the Castro Daire service area on the A24 motorway. Road operatives talked about safety, their personal experiences, and gave drivers gifts. Overall, it was a successful campaign with a total of 36 drivers who stopped by our stand.
Test driving behaviours in Turkey
Our Turkish teams, who operate the Eurasia tunnel in Istanbul, offered a range of different activities to increase the visibility of road operation and maintenance teams and to improve awareness about driving and traffic safety. Visitors had the opportunity to test safe driving behaviours at practice booths and experience simulated seat belt activation in a spinning car alongside experiments with glasses that simulated the effects of alcohol. They could also visit the Eurasia Tunnel Museum and learn about what goes on behind the scenes in tunnel management. Our team’s emergency vehicles were on display, and the importance of traffic safety was reinforced with traffic signs, informative videos, and expert panels.
There was another campaign on the Gebze-Izmir motorway, with many different stands raising awareness of road safety and promoting responsible driver behaviour. Here too they offered simulated seat belt activation in a spinning car, alcohol impairment goggles, truck blind spot awareness experience, traffic sign knowledge stand, as well as seminars, panels and talks.
The success of these activities across Europe highlights the value of Egis’ #(S)He Works# I Care road safety awareness campaigns. This achievement was made possible thanks to everyone involved, including Egis’ local teams, truck and car drivers, and with strong support from ASECAP.